Like other universities, Princeton increasingly conducts its business and communicates with its campus community and its many publics through the World Wide Web. 

Some of this interaction (with students, faculty, staff, alumni, parents, potential applicants, the press, opinion leaders, and the general public) is intentional.  In these cases we think carefully about the design and content of our messages, but we don't always design to the highest possible standards, keep our content current, or coordinate with others who are also communicating on behalf of the University.  We also don't always think about how we are going to bring these audiences to our Web sites in the first place, or how we are going to differentiate among audiences when they get there.

One of our goals is to encourage members of the campus community and alumni to get in the habit of checking in electronically on a regular basis, knowing that the information they find will be fresh, useful, and engaging. 

Another goal is to think more comprehensively about what outsiders may be seeking when they come to our sites so we can increase the likelihood that they will have positive and successful experiences.  We know that many visitors now find information unavailable, outdated, or impossible to find.  If our sites are poorly designed and difficult to navigate, they will convey a poor impression of the University's technological sophistication, its commitment to quality, and its interest in communicating with others. 

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